"Microtargeting Bob Vila?"

First Read (MSNBC):

None other than Bob Vila will begin campaigning for Clinton in Iowa tomorrow. He did a similar tour in New Hampshire a few weeks back.

Anyone bet that Vila's PBS show probably has a fascinating caucus-goer demographic? And considering Mark Penn's book on microtargeting, one has to assume Team Clinton has polled on this, right? Anyway, too little attention has been given to the Democrats trying to catch up to the Republicans on microtargeting. Using Oprah as an organizing tool and seeing Bob Vila on the stump says that there is more sophisticated research being done that's beyond polling.