In an effort to obtain badly needed revenue for the ailing U.S. economy, President Barack Obama recently appeared in a 30-second television spot for the popular Japanese snack product Glico Pretz Ham & Cheese, White House sources reported Wednesday.
According to aides, the advertisement will air nationally throughout Japan and will feature the president endorsing a savory, stick-shaped cracker snack manufactured by the Ezaki Glico corporation, which agreed to pay Obama a one-time fee of $300,000 plus residuals, compensation to be used exclusively for U.S. economic stimulus purposes.
Glico executives say they hope consumers associate the president's face with Pretz Ham & Cheese from now on.
"While the president does not ordinarily endorse retail products, he was willing to make an exception for Glico Pretz Ham & Cheese as a way of easing the current financial burden on our country," said White House Press Secretary Jay Carney, stressing that the commercial's quick, two-day shoot outside of Yokohama took little time out of Obama's schedule and was of the highest production quality. "Also, we have been assured by Ezaki Glico CEO Katsuhisa Ezaki that the TV advertisement, and accompanying billboard and bus ads, will only be seen in Japan and will portray the president in a very flattering, elegant light befitting a world leader of his stature." MORE...