"Obama confronts ‘outsider’ dilemma" in today's WaPo:
Obama gave a glimpse of how his campaign will look and feel on Friday, when he delivered somber remarks at the Democratic National Committee meeting that left the audience hushed at points. No one passed out "Obama" posters; the candidate took the stage without any music, unlike some other Democratic contenders who bounded to the dais to the blaring sounds of rock-and-roll oldies.
(snip)
From Washington, Obama headed to Fairfax for an event that his advisers said illustrated his campaign strategy even more directly: a student rally organized through the online networking site Facebook.com. Thousands of students attended the Web-driven event at George Mason University -- evidence, the Obama campaign said, that the popularity of its candidate will spread virally through the electorate rather than as a result of paid television ads or campaign mailings.
"Our campaign will never be the most rigid, structured, top-down, corporate-type campaign in this nomination battle," said senior Obama adviser Robert Gibbs. "There are plenty of other people that can do 'politics as usual' far better than we can. But I hope we have a campaign whose support continues to expand even faster than you can put a fence around it."
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