Tuesday, July 31, 2012

Ari Melber: "How the Obama Campaign's New iPhone App Really Works"

Ari Melber (The Nation):
The Obama Campaign launched a new app on Tuesday, an ambitious effort to bring the tools of a local field office to iPhones across the country. The app marks one of those potentially bland campaign developments that -- unlike the weekly gaffes that draw so much media attention -- could actually move a lot of votes in November. Obama's app is unusual because it melds technology and field organizing more than any other political campaign, including Obama's earlier efforts. MORE...

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