Joe Rospars, a Howard Dean Web strategist, was at Vermont HQ when he got the bad news. The calls came from co-workers who'd flown out to Iowa, a week before the 2004 caucuses, to help. Sure, they said, Dean's Net team lured 8,000 supporters to the Hawkeye State. But once those volunteers descended, things got painfully low-tech. They highlighted voter lists, cut them into pieces and glued like-colored strips on new sheets of paper. Using these scraps to walk the precincts, they wound up knocking on the same doors over and over. Iowans were irritated—and so was Rospars.
"Beware of anyone who tells you this isn't all experimentation," he says. "They're definitely lying."
Saturday, May 12, 2007