''Brand X''

Larry Beinhart, writing on The Huffington Post, does a good job of offering some suggestions of how to define the rovians in the minds of our fellow citizens. What is just as crucial is that the Democrats define themselves, before the rovians do it for them, again. Appetizer: "If we know anything from the 2004 election, we know that branding is as essential to politics as it is to selling detergents, cars and perfume.The Bush campaign branded Kerry as a flip-flopper and soft on terror. Kerry failed to brand Bush as anything. And the chicken-hawk defeated the war hero."