"Winning the Media Campaign"

"How the Press Reported the 2008 General Election"(Pew's Project for Excellence in Journalism):

In short, the financial crisis and particularly Obama’s steadier reaction to it in relation to McCain’s were clearly a turning point in the media coverage. That more positive coverage was then reflected in the polls, which in turn were reinforced in the horse race coverage that played off those polls. In that sense, the data show, Obama was the beneficiary of the tactical, strategic bias of the press.

Howie P.S.: Full report here.

Barack Obama