That old political mantra, stay on message, may now mean posting more video clips on YouTube than the other guy.
Or, perhaps, hoping futilely that your own gaffes will be overlooked.
The post-it-yourself video site, which has only been around for a year and a half, now supports tens of millions of video downloads a day, many of them political.
(snip)
Many partisans see YouTube and its siblings as vessels for spreading their message "virally." Those of like mind download it and share it with people they know, who do the same and so forth. The frequently cheesy production values seem to be part of the charm, though there also are plenty of slick, professional productions as well.
Expect to hear more about all this as the campaign season proceeds.
I prefer this story in the local daily to Ryan Lizza's Beltway snark in the NY Times, which shouldn't surprise me.
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