"Why Democrats Have a Problem with Young Voters"

Rick Perlstein:

I have a young friend I'll call Cecil. Cecil graduated from a prestigious liberal arts college on the East Coast in 2006 with a degree in political science. A lot of his friends were involved in political campaigns, and so, looking for work, he thought he'd try it, too: "You want to be involved in something that's trying to make the world a better place. Something that's mission-driven," he says. So he got a job as a field organizer for the senate campaign of John Tester, the populist Democrat. That election won, burned out, he drove to California and got a job waiting tables.

Then came Barack Obama, and Cecil fell in love...MORE...

Howie P.S.; One way to think of this is to observe that the Democratic "brand" has been diluted and blurred, in spite of Obama's best efforts.