Micah Sifry: "Jeremy Bird on the Future of Organizing for America, 2012 and Beyond"

Micah Sifry (TechPresident):

Could OFA become the backbone of a revitalized version of former DNC chairman Howard Dean's "50-state strategy"? That is one possibility. But it's not clear yet if that would mean providing resources and staffing to state parties, or it would be more up to former OFA staff and supporters in those states to do the heavy-lifting. Interestingly, one top Obama campaign official told me that Dashboard, the campaign's ballyhooed and somewhat maligned digital field organizing platform, could be an important piece of such a local push. "It could be more important in 2013 and 2014 than it was in 2012," this person commented, "in the same way that it was for a volunteer in say, Tennessee, who didn't have a local Obama office, than it was for one in Ohio who did." MORE...