"The mid-book radio ratings trends, Summer, Phase 1 are in, and though most of the numbers we have are far from decisive--they're in the fairly useless 12+ demo--Air America's KPTK (1090AM) has made another step up, whereas most other talkers have fallen. View the whole market's ratings here.
What's more important, in the 25-54 demo, July only, last month of the trend, KPTK dayparts ranging from 3.1 to 4.0. Take it from us, that's worth noting.
Radio trade message boards are abuzz: Is liberal talk taking hold in Seattle as the Bush Administration is unraveling? Will it see the same success in Seattle in a year or so as it is seeing in Portland at KPOJ? Will Infinity spend one fucking cent to change the lineup from all syndicated talkers to include some locals? Can KIRO's bright star, Dave Ross or someone of his stature be enticed to the new station?
"If Infinity would add a local morning show with an extreme talent like Dave Ross and a smart news anchor who could keep up with him, I'd listen," writes one radio pro.
Former KIRO news anchor Maura Galuchi's name is frequently mentioned as a good fit for KPTK with Ross.
This is probably California Dreamin'--connecting Bush's political implosion with a migration from KIRO to KPTK--especially with a big talent like Ross.
"They, like the majority of the other AAR affiliates nationwide must attract and retain the "psychographic" who are avid NPR listeners if they listen to any radio at all," says one nay sayer who may be afflicted with an overactive sense of reality. "So far, they've only made inroads in Portland and Denver and are trending down in markets where they have been on longer."
The gains made by KPTK certainly look huge compared to the once-mighty KIRO's numbers."-from blatherWatch.
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