Monday, September 13, 2010

Politico: "Midterm Bieber Fever" (with video)

Politico with video (01:16):
Internet-savvy types know that teen heartthrob Justin Bieber pretty much rules the web. Just last week, rumor spread that Bieber’s fan base was so active on Twitter that the microblogging website has servers dedicated just to him. Twitter didn’t confirm, but they didn’t deny it, either.

The takeaway? If you're trying to get a message to go viral, your success rate will surely be higher if you can somehow tie-in the Biebs.

So that’s just what Campus Progress, the college spinoff of the Center for American Progress, decided to do to get people to vote in the midterms.

The organization is highlighting a submission to its VoteAgain2010 video contest that argues, while Bieber can't vote in our midterms (he's both too young and too Canadian), shouldn't you?

"This isn't your standard election year video of celebrities asking you to vote," the ad says. "It's us, asking you to vote for celebrities who can't, celebrities like Justin Bieber. Bieber's too young to vote, yet whomever we elect in the 2010 midterm elections will impact his future and ours. ... So tell your parents, your grandparents, your Facebook friends ... If they won't do it for you, ask them to do it for Bieber." MORE...
Howie P.S.: Coincidentally, here's a report on "Justin Bieber`s `crush` on Michelle Obama." If we can't expect our political institutions to produce big "change," does working on the outside cultural forces offer any "hope"? Or are they just as limited by the bigger powers in charge?

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