By noon on Jan. 10, Matt Rhoades and Kevin Madden knew they had a problem.
The two men handle communications for former Massachusetts governor Mitt Romney's presidential exploratory committee and had been told about a video flying around the Internet that spliced clips from Romney's 1994 debate with Sen. Edward M. Kennedy (D-Mass.). In it, Romney (R), then running for the Senate in a losing campaign against Kennedy, voiced support for abortion rights and gay rights -- positions he has since renounced.
The accelerated use of campaign video is likely to continue throughout the 2008 campaign as technology opens new opportunities and challenges, with even more significant changes likely by 2012, when Internet Protocol television -- the equivalent of television channels based on the Web -- becomes more technically and financially feasible.
For now, the race is on to exploit today's technology and compete for attention not just against other campaigns but also against other Web sites. "You'll see a technology Internet primary with people trying to do interesting things and move the ball forward," Gross said. "There is so much creativity on the Internet, as a campaign, how do you reach that level of creativity and interest?"
Monday, January 22, 2007
"On the Electronic Campaign Trail; the YouTube effect"