A year ago this weekend, Barack Obama's victorious campaign network was converted into Organizing for America (OFA), a new arm of the Democratic National Committee that lobbies and organizes for Obama's domestic agenda, a departure from the DNC's traditional electoral focus. That move marked the beginning of an unusual experiment.
No president has ever managed the federal government while simultaneously attempting to lead a wired supporter network that can talk to itself, and organize itself, on a local and potentially national scale. And while presidents have always attempted to reach the public by routing around Congress and the media, no previous administration has ever possessed such a massive, interactive list of supporters.If there is one certainty about OFA's future, it is that the organization's priorities will change in 2010. After a year devoted to health care reform, OFA must choose a new agenda to engage its members.
Thursday, January 14, 2010
Even MORE Melber on OFA: From "permanent campaign" to "permanent field program"
Ari Melber (The Nation):