"Sarah Palin’s Presidential Strategy, and the Economy She Depends On"

Robert Reich:

Monday night, Sarah Palin watched from the audience as daughter Bristol danced on ABC. Twenty-three million other Americans joined her from their homes. Tuesday, the former vice-presidential candidate started a 13-state book tour for her new book, “America By Heart,” which has a first printing of 1 million. Her reality show on TLC, “Sarah Palin’s Alaska,” is in its third week. Last Sunday she was the cover story in the New York Times magazine.

It’s all part of The Palin Strategy for becoming president in 2012 — or 2016 or 2020.

Republican leaders don’t believe it. “If she wanted the Republican nomination she’d be working on the inside,” one influential Republican told me a few days ago. “She’d be building relationships with Republican Senators and representatives, governors, and state party officials. She’d be smoothing the feathers she ruffled by backing Tea Party candidates. She’d be huddled with GOP kingmakers.” When I suggested she has a different strategy, the influential Republican smiled knowingly. “That’s how it’s done – how McCain, Bush, and everyone has done it. That’s the only way to do it. But all she really wants is celebrity.”

The Republican establishment doesn’t get it. Celebrity is part of The Palin Strategy – as is avoiding the insider game. She doesn’t want to do what Huckabee, Pawlenty, Gingrich, or Romney have to do. She has an outside game. MORE...