Barack Obama 2012 Campaign Launch Video - "It Begins With Us"

BarackObamadotcom, with video (02:10):

It begins with us: http://my.barackobama.com/obama2012vid

The politics we believe in starts not with expensive TV ads or extravaganzas, but with you — with people organizing block-by-block, talking to neighbors, co-workers and friends.

And that kind of campaign takes time to build. So even though the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today.

In the coming days, supporters like you will begin forging a new organization that we'll build together in cities and towns across the country. And we'll need you to help shape our plan as we create a campaign that's farther reaching, more focused, and more innovative than anything we've built before.

We'll start by doing something unprecedented: coordinating millions of one-on-one conversations between supporters across every single state, reconnecting old friends, inspiring new ones to join the cause, and readying ourselves for next year's fight.

Howie P.S.: Greg Sargent comments:

The video tells supporters that they’re going to have to do their part to get revved up and can’t count on Obama to do it for them. “We’re paying him to do a job,” One woman says. “So we can’t say, ‘hey, could you just take some time off to get us all energized?’”

That neatly captures one of the crucial outstanding questions about the coming campaign — whether Obama’s grassroots supporters can bring themselves to feel they have as great a stake in Obama’s reelection as they did in his initial ascension to the presidency.