Take a district like WA-05 out in Eastern WA, where the DCCC has decided to sink in some cash. Peter Goldmark has pulled within the margin of error against incumbent Cathy McMorris, but polls show he still has a huge name ID disadvantage. If it does nothing else, a large, sustained TV buy will purchase him name ID. Meanwhile, McMorris will try to match him dollar for dollar in the belief that all she has to do to win is not be outspent, but her money can't buy her ID she already has.
You can't ride this wave if voters don't know your name. And that's something money absolutely can buy.
Thursday, October 19, 2006
"Money is worth more to the challenger"
Goldy weighs in on the issue being discussed on MyDD and elsewhere, of where to dump the "late money" this cycle: