It's the word you hear in drafty Iowa gyms where voters gather to shop for a candidate, on the cable news outlets where the analysts ponder the imponderables, in the endless drip, drip, drip of email endorsements.Howie P.S.: I'm not sure I accept the premise of this story. It would be nice if we had a campaign that adopted as it's tag line, "Keepin' it real!" Warning: somebody said, "if you can fake sincerity, you've really got it made." Remember Ronald Reagan?
It has become the buzzword of the 2008 U.S. presidential campaign, and the authenticity test appears to be shaping the race.
But Goldford issues a warning to both Romney and Clinton, who are now trying to prove their authenticity with ads.
"It only works if it doesn't look obvious," he said.